Some of the SA Fashion Week S/S17 Highlights

Woolworths Style by SAThe Woolworths StyleBySA showcase by designers  Rich Mnisi, Thebe Magugu, AKJP, Pichulik, Maria McCloy, Sol Sol, Selfi and Young&Lazy. Pic by Simon Deiner/SDR Photo

The SA Fashion Week Spring/Summer 2017 showcase wrapped up at Johannesburg’s Hyde Park Corner Shopping Centre yesterday bringing together the fashion elite.

A crowd of buyers, bloggers, designers and photographers assembled for five days of runway shows featuring ladies wear and men’s wear.

The event also featured a trade show and pop-up stores wing where curated displays were on show for guests to browse and purchase the latest collections.

Guests participated in informative talks with selected designers who shared their expertise with aspiring fashion designers.

There were more highlights than lows which is refreshing to witness as younger designers put out well designed garments that can easily compete on international runways. The visiting designers from Norway and China brought in much-needed inspiration.

Here are some highlights:

* Woolworths launched its 2017 StyleBySA seasonal campaign, featuring a capsule collection of eight local designers who are making waves in the industry. The capsule collection features designs by Rich Mnisi, Thebe Magugu, AKJP, Pichulik, Maria McCloy, Sol Sol, Selfi and Young&Lazy. From modern streetwear to footwear and accessoriesinspired by our continent, the collaboration received raving reviews.In a first for SAFW, the collection was available online straight from the runway.

Sheila-Madge

* Four South African designers competed for a opportunity of a lifetime. The prize of a travel seminar to Berlin Fashion Week courtesy of Lufthansa German Airlines. Designer Sheila-Madge won with her presentation of art decor designs decorated with florals and embellishments. Also the highlight of the night included the Durban University of Technology (DUT) X showcase where students were given the platform to showcase their spring and summer collections.

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* Chu Yan, one of China’s top 10 designers, of Chinese clothing brand CHUYAN presented a beautifully crafted collecting titled “A date with a thousand years” in collaboration with bespoke jewellery brand “Impilo”. The meticulously made and presented collection in shades of burnt orange and green consisted of ready-to-wear garments and tailor-made costume that left me breathless.

 

Rain ware by DUT student Nishthi Sewnath

* For more runway shows and designer info visit: http://www.safashionweek.co.za http://www.safashionweek.co.za/category/designers/nishthi-sewnath/collections-nishthi-sewnath/?post=32419

Instagram: @safashionweek.

Habits recently exhibited at Pure London

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Habits recently exhibited at Pure London, the UK’s favourite fashion-buying event, where they showcased their locally produced Travel Collection. Jenny chats to us about the journey and her Pure London showcase.

Habits has been around for a while, surviving these days of fast fashion and cheap imports, what has contributed to your longevity? From small beginnings when I started with only one person working with me, I have increased my staff complement to numerous sales assistants, PAs, managing directors and an online team.

The first lesson that gets drummed into their heads is service, service, service. Before Habits I had been appalled by bad customer relations, so my top priority has always been that personal service is paramount. I feel this is a dying art in store but also online.

 

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My biggest asset is my team who provide the personal service that sets us apart. This extends to having a huge comfy sofa for bored husbands, with plenty of chilled De Grendel wine and the latest magazines on hand.

Many of my staff have been with me for a long time which allows them to build relationships and trust with our clients.

Tell us a little about the collection you showcased at Pure London? It was a difficult collection to do since I was sitting in the sweltering 33º heat of Cape Town while I was designing the AW18 range for a European winter.

We have shown at Pure London once before, when we went as part of the South African delegation with the KZN Fashion Council, exhibiting our best-selling Travel Range. Made from non-crease jersey Lycra, it rolls up in a ball, is non-crease and makes packing so simple – I knew it was a good seller, summer or winter.

Fortunately, I suddenly had a really good feel for velvet, and not just my favourite colours of black, grey and navy, but beautiful jewel tones – we all need a bit of cheering up.

I know about harsh European winters, and for a huge fan of layering, these washable velvet pieces are as perfect for African winters as they are for the English ones.

I’ve included a sort of Diane Keaton/ Annie Hall masculine three-piece suit complete with waistcoat – it’s a masculine look but hasn’t steered me away from the long, full-flowing opera coat, which is not just an easy piece to wear but it suits everybody.

This year we took a huge leap of faith and booked a stand at Pure London on our own – the only South African women’s wear label exhibiting. I have a factory of 25 people to keep in jobs in a challenging economic climate, and to be honest, it’s difficult to keep going. The only way I could see that I could keep a full-blown factory running was to dive in at the deep end, take a chance and put my money where my mouth was.

It’s frightening, but I have learnt you have to take risks in order to grow in a sustainable way.

It takes a lot of hard work but we have huge faith in our team, who exceeded our expectations, and we’re really proud of our results.

Our customer base has grown and we’ve committed to exhibiting at the next Pure London show in July. We’re proud to be flying the flag for South Africa at the show with our “proudly made in Cape Town” range, and visitors loved our stand, complete with a beaded rhino all the way from Cape Town. Local is lekker!

 

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Do you have a specific research process when you start a new collection? Absolutely not! I normally leave it late and have to panic through the last few weeks of delivering a collection, but I think I work best under pressure.

What is the biggest lesson you have learned since you started Habits? The biggest lesson is not to stand still. I went from a one-man band in 1986 to the next step of buying a building in Claremont, to expanding my team, to having my first Joburg Trunk Show 22 years ago, to opening a factory, to launching South Africa’s first online fashion store in 2002. The brand has to keep reinventing itself.

What advice would you give to young designers? Attach yourself to a known designer and learn as much as you can.

Be prepared to put in the hours and get paid very little. If you start your own business, be prepared that you will not make money in the first two years.

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How important is Fashion Week for you? Showing off is part of the business and I can’t stress how important it is showing at Mercedes Benz Fashion Week Cape Town (MBFWCT). It’s expensive, but when you think about the organisers African Fashion International put in, it’s a drop in the ocean. In fact, when I started out, I used to share shows with other designers to save money.

To demonstrate how important it is, in the weeks following MBFWCT, our figures go up and it’s not just our regular customers, but a lot of new clients. Fashion Week is a platform not just to show what sells, but to give you the opportunity to really extend what you do in real life, go a bit over the top and have some fun.

Without giving too much away, our theme for this year’s Fashion Week this month is “It’s complicated”, but that’s all I’m saying.

How would you describe the Habits woman? We aspire to having customers from aged 18 to 80. Our clients are busy women on the move, especially our online customers, who trust the brand. We have women who may be insecure with clothes and they appreciate that we don’t just sell frocks – our staff are trained to give honest advice on anything from packing and colours to wardrobe management and styles.

* The Habits Fashion Boutique is in Cavendish Close, Claremont.

Visit Habits at: http://www.habits.co.za/

Twitter: @HabitsFashion

Facebook: HabitsFashion

Instagram: habitsfashion_sa

* The Mercedes Benz Fashion Week will take place from March 23-25 in Camps Bay. Visit: http://africanfashioninternational.com/

This piece was first published in the Cape Argus and The Star on March 10 2017. For more of my work visithttp://www.iol.co.za/lifestyle/style/fashion

Connect with me on Instagram and Twitter: @Nontando58

Lexus SA Menswear Week A/W’17

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Jenevieve Lyons, Collection name: de-frag-mented (undated) picture by  by Simon Deiner / SDR Photo

Africa’s only menswear-focused fashion showcase, the fifth edition of the Lexus SA Menswear Week, took place this month at The Palms in Woodstock. I chatted to three designers whose work was among those that stood out, about their collections and inspiration.

Jenevieve Lyons (South Africa)

Collection name: de-frag-mented (undated)

Tell us about the concept behind your collection? The collection was an amalgamation of my two previous collections: Macula Autumn/Winter 2016 and Deferential Spring/Summer 2017.Both these collections carry immense relevance internationally , allowing us to showcase Macula Autumn/Winter 2016 in Helsinki, in Finland, at the end of last year.We felt that a revisit would be pertinent, thus seeing the opportunity for de-frag-mented to arise as a collection.The collection was therefore presented in the manner of an artistic installation showcasing a concise, five-look collection featuring all the campaign models from our previous two collections.They were initially disguised behind a stocking, which was later cut open to reveal their faces, and this was intended to tell a visual parable to intrigue fashion-lovers, compelling them to think, wonder and ponder about the reasoning and also reminisce along with us, all three stories in one.

How important is Fashion Week for you? The mission of our brand is to tell parables through our fashion – to take it so much further than just clothes.As a South African designer uniting to build our industry and African fashion’s identity; and to pull this clichéd identity of “ethnic” and print to a more modernistic view that can be placed next to an international brand and be understood globally.So the importance of realising cultural, social, political and environmental issues within a fashion context to educate and build renewed perspectives on the African fashion industry is imperative.

Where do you go to seek artistic inspiration? I am aware of my surroundings at all times – politically, socially, news-driven, culturally – all in all to be tapped into the zeitgeist every day, at every moment. I find inspiration in organic places.I will experience or witness something or someone that will spark interest, and this interest links up within my fashion forecasting stream.

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Nicholas Coutts  picture by  by Simon Deiner / SDR Photo

 

Nicholas Coutts (South Africa)

Tell us about your A/W17 collection you presented at the Lexus SA Menswear Week? For this collection, I drew inspiration from South Africa’s diverse culture combined with a strong 1970s influence.I aimed to create fresh and dynamic garments that the contemporary man can wear while making a subtle impact.There are glimpses of metallic touches of texture running through the collection. The colours give a warm and happy atmosphere, and sophisticated tailoring.

My collaboration with House of Grace design (macrame bags) and milliner Crystal Birsch for the hats added a vibrant and innovative mood which energised the collection.Styling for the collection was by Peter Georgiades. He brought a fresh approach to the styling and another point of view to the collection.It was important for me to collaborate this season to empower both myself and those that I collaborated with.

What were the first steps you took in the fashion world? My interest in fashion was sparked from an early age. I come from a creative family who have been supportive in my career from the beginning.After studying fashion design for three years, I worked learning different aspects of fashion industry before starting my own brand.

What is it like working for yourself and who is your dream client? I work with a pattern maker and a seamtress, and it’s quite lonely sometimes. It’s challenging as I have to do it all, from PR to overseeing garment construction to designing. However, in the end, the final product is very rewarding.

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  Mai Atafo Atalier (Nigeria)

Collection name: Me

Tell us about your Lexus SA Menswear AW’17 showcase? Me is a collection that describes my journey from when I was 19 years to this present day. In my early years, hand-downs from my siblings and shopping second-hands because one couldn’t afford cool new clothes made up my wardrobe.Added to this was my need to stand out by reinventing these pieces through reconstructing or sometime deconstructing them.Hand print by Dricky_ helps tell a literal story (my first fashion collaboration). The base of all this was my love for denim, velvet, corduroy (ridged velvet) suede and camouflage print.

I also used houndstooth (a pattern with notched corners suggestive of a canine tooth) which I consider to be the most technical check pattern, which could be fun and serious at the same time.Tie and dye for character and the obvious knitwear just because it’s Autumn/Winter and Verraomo is amazing as she knits herself.

In the past few years, my love for tuxedos led to a path where I can respect the dress-code and also give it twist, which is subtly visible by the velvet taping on the trousers matching the jacket fabric (velvet) rather than the conventional trouser tapping matching the lapel of the tuxedo jacket.

Not to forget the smoking jacket with our trademark shawl peck lapel (like all the tuxedos in the collection) with houndstooth trousers rather than the traditional tartan checks.

“For once, the collection wasn’t about predicting consumer trends but one that’s truly me and what I love”

The fashion industry is very competitive. What sets your brand apart?As bespoke tailor and fashion designer, what sets me apart is fine tailoring, fit, quality and ability to create garments that incorporate this with edge and fashion forward design, which sets us apart.

This piece was first published in the Cape Times arts and lifestyle supplement Top of The Times on February 17 2017.

See more of my work at : http://www.iol.co.za/lifestyle/style/fashion/menswear-revisited-7804232

Connect with me on Instagram and Twitter @Nontando58 

 

SA Menswear Week, highlights so far.

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A Chulaap by Chu Suwannapha design  showcased at Season 1. Photo by SIMON DEINER/SDR

Seeing a gap in the fast-growing category of menswear, fashion photographer Simon Deiner and businessman Ryan Beswick developed a platform that is now responsible for promoting menswear designers in Africa. Entering its fifth season, the LEXUS SA Menswear Week (Lexus SAMW AW’17) is the only menswear-focused fashion week on the continent.

Over the past four seasons, we have had an opportunity to witness some of the best in menswear by both emerging and established designers from around Africa, some of whom have gone on to gain international exposure. Rich Mnis, Jenevieve Lyons, Chu Suwannapha, Craig Jacobs, Orange Culture and Laduma Ngxokolo are now recognised internationally.
My highlights include the debut range of Chulaap by Chu Suwannapha showcased at season one. The styling, design and the prints show Suwannapha’s artistic aesthetic and his love for the colourful African continent.

Lukhanyo Mdingi’s androgynous collection of dark navy, blue and black made up of sheer silk and denim separates from season two remain fresh in my mind. The range brought forth the growing trend of gender-fluid fashion. The collaboration of Adriaan Kuiters and Jod Paulsen (AKJP) from season three showed that a meeting of two creative minds can lead to magic.

Lukhanyo Mdingi
A design by Lukhanyo Mdingi. Picture by : SIMON DEINER/SDR PHOTO
For Deiner, there have been many highlights: “I remember the first season where we did a team photo at the end and there were about 50 people involved. And when we took the group photo at the SS17 collections last July we had just over 150 people in the pic. “Other highlights have been watching our young designers shine and grow into proper household names and along the way start businesses. I have also enjoyed seeing how men in general now perceive the concept of wearing locally made clothing as something they are proud to do,” Deiner says.
A lot of hard work and dedication are necessary for a designer to stand out from a saturated industry competing against cheap imports and fast fashion. Funding, production and affordable and quality fabrics are just some of the challenges that our young designers are facing, which play a hand in preventing them from maintaining profitable businesses.
Kim Gush
Kim Gush by SIMON DEINER/SDR PHOTO
Kim Gush, owner and designer of Kim Gush apparel, adds: “I think local consumers still love to compare designers to big retailers, especially where price is concerned. We are still constantly faced with the snub at our price tags… consumers forget that the items aren’t mass produced, therefore you are receiving a unique piece. And at the same time you are supporting our local manufacturing industry – which to be honest, needs every tiny purchase to try to revive it.
“Buying local means you are helping in developing and bringing our industry to those ‘international’ levels you so dearly desire as well as keeping jobs going,” she says. “Take the time to get to know all those brands you watch at fashion week. A lot of people are just there for the social, but they forget the heart and soul that goes into every garment presented, the dreams the designers have for this industry to flourish,” she says. 
For Suwannapha, who will not be showcasing at Lexus SAMW AW’17, the fabrication and the manufacturing are problematic. “Hopefully, some of the courier companies will work with fabrics agencies towards bringing fabrics to minimal costs, or I might have to live with the high labour costs as long as I’m producing in South Africa,” he says. “(This year) is all about expanding and building my brand. Collaboration will be a part of my brand’s personality, which will be coming soon and will be available online in South Africa,” Suwannapha says.
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The collaboration of Adriaan Kuiters and Jod Paulsen from season three. Picture: SIMON DEINER/SDR PHOTO
One of the youngest showcasing designers, Mzukisi Mbane of Imprint, adds: “When it comes to fashion week, I think we all take away what we want from it.“The fashion week benefits should always extend beyond the applause after a runway show. For instance, you get an opportunity to sell yourself to a wide audience that you wouldn’t normally be able to reach. “After my first runway show, I got invited to go to Ghana then Nigeria… I was instantly not just a South African brand, but a recognised African brand,”says Mbane.
Imprint
A Imprint by Mzukisi Mbane design. Picture by SIMON DEINER/SDR PHOTO
On what to expect at his showcase next week: “The collection is based on a fictional character I created. It’s an Ndebele man who decided to leave home and travel the world.
“The collection includes a lot of colour, oversized silhouettes, genderfluid pieces. Which is truly the Imprint Afro futuristic aesthetic… it expresses a free spirit which challenges made-up perfection. “As the collection is titled “I couldn’t be bothered”, one will take away whatever they want from the collection… and that will be okay,” he adds.
LEXUS SA Menswear Week will take place at The Palms in Woodstock on February 3 and 4 2017.
Tickets are available at http://www.webtickets.co.za.For a full schedule see : http://www.menswearweek.co.za/
See more of my work here: http://www.iol.co.za/lifestyle/style

Connect with me on Instagram and Twitter: @Nontando58 https://www.instagram.com/nontando58/?hl=en

This piece was first published in the Weekend Argus (Sunday) on January 29 2017. 

Happy Socks has the world at their feet

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With their colourful and quirky designs, it’s no wonder brand Happy Socks is a global phenomenon. Socks are no longer a muted clothing accessory; they have become staple pieces that breathe life into any outfit.

Whether you are dressing for the office, the gym, a night out or the beach, it’s highly likely you will be wearing a pair of socks.

Although most people still prefer traditional socks that come in single colours of white, red, black and green, bright colours and busy patterns are fashionable.

Happy Socks are the leaders in the market at the moment, offering a variety of designs and colours.

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Happy Socks founders Viktor Tell and Mikael Soderlindh

From the beginning, the global founders of the Swedish brand, Viktor Tell and Mikael Soderlindh, wanted to create a brand that would spread and inspire happiness throughout the world. They tell me this when I meet them in Woodstock for our interview.

They were recently in the country to launch their “Local Hero” special edition, their biggest collaboration so far, where they worked with creatives, bloggers and artists from 15 countries to design socks inspired by their work.

Like their product, they are easy-going and their personalities are infectious.

“After eight years in the business, we are now sold in 90 countries worldwide, and with this collaboration, we really wanted to express our gratitude,” says Tell, Happy Socks creative director.

“We enjoy every country that we visit and we see the creative expressions all around, and we wanted to take that into our company, because it is not only based in Stockholm, but we are a global thing,” says Tell.

“We wanted to see what the local creatives could do with our blank canvas of cotton socks. We gave them carte blanche to create whatever they wanted. That is what we have always done with international collaborations;”

“Not only did they want to engage with us because we have a nice product to work with, but we gave a huge opportunity to the local market and brands, and some would have never had the opportunity to be exposed to so many countries,” he says.

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Happy Socks x Falko One 

South African graffiti artist Falko One was the chosen local hero.

Soderlindh and Tell are long-time friends who worked together before starting the business.

“We are a bit of a ying and a yang, which is part of our success. Soderlindh is the driving force of the business, while I am on the creative side.

“We came up with the business because we enjoyed wearing socks and we saw that no one gave love to the accessory no one really focused on it. What was available at the market at the time was mostly cheap socks with poor designs,” says Tell.

 

“We also started the business because we love to travel. We have almost 200 days of travelling a year, so that gives us a lot of inspiration from meeting people from around the world it’s super fun.

“I get inspiration from all over and we try not to follow trends. We see socks as more of a design item than a fashion item,which means that we can go the wrong way and it doesn’t have to be too precise. Our hunch has turned out good so far,” Tell says.

Soderlindh adds: “Tell has a huge ability when it comes to designs and patterns and working with illustrations. I think that the big difference with our product is how we put colour together, and that has been one secret of our success. Our designs always stand out in the socks department. A couple of years back we had booming competitors, but now we beat them when it comes to really strong designs,” he says.

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The brand have now added underwear to their range – colourful briefs for men and women.

“We felt that we wanted to spread happiness and design from our socks, so why not underwear as well? It was a natural development of our brand socks and underwear go well together,” says Tell.

“The name ‘Happy Socks’ is self-explanatory, we want you to be happy when you wear Happy Socks. We want to brighten up your day almost every morning.

“When you put on our underwear and socks, we want the moment to feel good and make you stay with a smile on your face for the rest of your day. Ever since day one we have been met with a smile when we talk about our brand, and that is what we want to keep,” says Tell.

“I am still so impressed when we travel the world and I see a person wearing our socks, it’s really crazy. Whether we are in Tokyo, Cape Town or New York, whenever we see someone walking down the street wearing our brand, it’s a fun and proud moment,” he says.

“Our customer is hard to put in a box,” says Soderlindh.

“This person is either a 25-year-old fashionista, a businessman, it’s a grandma buying presents for her grandkids, it’s a teenager. It’s such a wide variety of people and we would rather say that our target group is a colourful person who loves design,” he says.

Their advice for future entrepreneurs who would like to start a similar business venture?

Tell says: “I would have never been able to start the business alone.

“I think you should find someone to do it with. The great part of our success is that we have been focusing on the same goal but we have done it in two different directions. Find a partner that has another take on what you want to to,” he says.

Soderlindh adds: “Tell and I work with several start-ups today. One step is that you need to fully commit to a start-up. Rule number one, you should not do it on the side. If you want to do something, quit your job, take a loan and start it.

“You need to take a risk for it to be successful because if you don’t take the risk, you are not forcing yourself to succeed,” Soderlindh says.

“And of course you need to make sure that the business idea that you have is going to be profitable business. You don’t start something because you are passionate about it. It helps, being in the business with the right partner.

“South Africa is a very colourful country and we think that is why Happy Socks is relatively successful here.

“We’re not going to tell anyone what colour or design to wear you need to find your own way of wearing our socks in the designs that catches your eye,” Soderlindh adds.

This piece was first published in the Cape Argus on January 24 2017. 

Connect with me on Twitter and Instagram @Nontando58 https://www.instagram.com/nontando58/?hl=en

And visit http://www.IOL.co.za  thttp://www.iol.co.za/lifestyle/style to check out more of my work. 

Living in colour…

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I took up the Fruit of the Loom South Africa “colour blocking challenge” with Zando and this is what I came up with. What do you guys think? I styled their t-shirts by wearing all four in one…I bet you haven’t seen basic t-shirts styled in this way before;-) The blue lipstick is from M.A.C .

Summer is here Fashionistas and it’s time to stand out in colourful clothing. I love colour and prints, no matter what the season is. From bright lipsticks to clothing and sneakers…gimme, gimme colour any day!!!

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#NontandoWoreWhat The mandarin jacket is a Nontando original (yes, I design my own clothes. Look out for my label soon)

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Credits: Pictures are by Khuthii @Khuthii on Instagram.

Location: The beautiful Lourensford Estate

Connnect with me on Instagram, Twitter and Snapchat @Nontando58

 

 

When fashion meets decor

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Eduan Roos, Tamara Chérie and Leandri de Leeuw collaborated for aCREATE and Chérie Spring/Summer 2016/2017. PICTURES: JOE DAN PHOTOGRAPHY

COLLABORATION is now a common buzzword in fashion, art and design. Brands,
creatives and influencers are coming together to share ideas… curating content that is specifically relevant for their consumers.

The latest collaboration is between creative décor specialists, Eduan Roos and Leandri de Leeuw of aCREATE, an award-winning contemporary readyto- wear brand, Tamara Chérie. The collaboration, which was part of aCREATE and Chérie Spring/Summer2016/17 showcase titled “A Common Thread”, was presented at the Roodebloem Studios in Woodstock last month. It saw the coming together of interior design and fashion in a beautifully curated way.

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The two brands’ aesthetic of muted palettes and minimal styles complemented each other well, expressing clean lines and refined silhouettes articulate in a chic modern attitude.

Previously part of The Aleit Group , Roos and De Leeuw recently ventured out on their own to form aCREATE, and over the past months have made a name for themselves as the go-to-designers for bespoke event experiences in Cape Town and Joburg. Their furniture pieces offer customised décor and accessories that interpret their vision for each unique
event.

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The local events industry has evolved over the years, with clients now demanding service that not only sets them apart, but also delivers enduring memories for their guests, Roos explains when I met him and De Leeuw at Chérie’s studio in Gardens.

Roos, a fashion designer by profession, says the slow living trend has spilled over from lifestyle to décor and design.

“There is a big Japanese influence in design at the moment… a sense of calmness in the furniture pieces. Such as using a statement piece as the focal point instead of cluttering the room with different types of furniture pieces; 

Décor design is heading to a clean and minimalist approach,” says Roos

De Leeuw continues: “Less is more at the moment. Also, people are now more aware than ever and conscious of their environment… People are more aware of the fact that there is a serious water shortage problem.

“We recently did an event where the clients specifically asked for organic materials instead of flowers… which is rare;” she says 

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About their bespoke pieces, Roos says they create functioning pieces meant to be admired.

“For us, it’s really about conceptualising a look for each event, tailoring it to fit in with your brand and vision. These days clients are so over-stimulated by picture-driven social media sites such as Pinterest and Instagram, that it’s key to get a sense of what the client wants and to interpret it in a way that communicates their vision and brand,” says Roos.

 

“Our aesthetic is calm, natural and none aggressive. We want the pieces in our collection to be calming in a sense and make it easy to fit any brief,” says Roos. 

 

The ottoman couch, sort of like a church bench meets a comfortable sofa, is a popular furniture piece at the moment. It’s slick, clean and a beautiful piece, says
Roos.

De Leeuw adds the niche market of interior design is so competitive that one has to stand out in order to survive.

“ You need to stand out, have a unique thing about you that will draw clients,”adds de Leeuw 

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Tamara Chérie Spring/Summer 2016/2017

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AWARD-WINNING designer, Tamara Chérie Dyson, has interned at Vivienne Westwood in London and won numerous design prizes, including the Elle Rising Star Design Award in 2014.

She started her design career last year building her brand and creating a successful diffusion line for Mr Price. In her relatively short career she has
been involved in fashion weeks such as Mercedes-Benz Africa Fashion Week
and Joburg Fashion Week.

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Her collection reflects a balanced sense of timeless elegance and current intuitive design, focusing on achieving impeccable quality and the perfect fit.

Confident and sophisticated, the brand’s collections offer clients an investment wardrobe of discreet indulgence and understated, effortless style.

She recently launched her SS’17 collection which is available at various boutiques in Cape Town and Joburg and also on online shopping platform Spree. She describes her design process as “methodical”.

“I design key silhouettes that I feel every woman will want in their wardrobe that season and then I build on that. I don’t really follow trends and fads. I design then I will sometimes research detailing to add to the collection… I usually follow my heart and it
works,” she says

The Tamara Chérie woman she designs with in mind is “confident, sophisticated and believes in investing in pieces that transcends seasons and fads. A woman who believes in high quality, good designs and good fabrics”, she adds.

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CREATIVE: Eduan Roos, Tamara Chérie and Leandri de Leeuw collaborated for aCREATE and Chérie Spring/Summer 2016/2017.

Connect with with me on Instagram, Twitter and Snapchat @Nontando58
● aCreate at http://www.acreate.co.za/
● Twitter: acreate_za
● INSTAGRAM: acreate_za
● Tamara Chérie Dyson: Instagram:
@TamaraChérieOfficial

This piece was first published in the Cape Argus on November 23 2016.